Shoppertainment: Retail’s Next Great Disruption
Traditional e-commerce is giving way to immersive, real-time, and culturally driven retail. From livestream shopping to TikTok-powered sales, this is the new retail frontier.
Social Commerce: AI, Content, and Community-Driven Sales
E-commerce is evolving beyond transactions, with social commerce, AI-driven personalization, and community engagement transforming consumer interactions and redefining digital retail. The “Navigating a New Frontier – Social Commerce” session examined this rapid transformation of online shopping.
Augmented Reality Transforming Retail
How this new technology is driving business growth in retail, according to Snap Inc.
The Future of Retail is Entertainment
Engaging consumers on platforms that they visit for entertainment can drive conversion and brand loyalty as discussed by Aref Yehia in the 9th RLC MENA Summit.
The infinite loop between customers, brands and TikTok
Why community engagement is a crucial factor for the success of any business.
Unlocking the power of TikTok to grow retail brands
What to Tik and how to Tok in the dynamic digital retail landscape.