Rob Smith

Rob Smith, the CEO and founder of The Phluid Project, GET Phluid and The Phluid Phoundation, has created a brand, combining his profession, which is retail, along with his passion, a commitment to social justice. After graduating from Michigan State University, Rob began a long retail career, spanning over 30 years, working his way through Macys for over two decades, Victoria’s Secret, and Haddad brands as the Global Chief Product Officer for Nike, Levi’s Jordan, Hurley, and Converse Children’s apparel and accessories. Rob leads the CSR committee as a board of director for Steve Madden Ltd., and raises critical funds for LGBTQIA+ organizations. He’s the former board chair for The Hetrick-Martin Institute and has also served on the board of directors for Athlete Ally, eliminating homophobia and transphobia in sports. Rob lives in NYC with his husband, Rod Grozier, and his dog, Jackson.