Established in 2024 as a subsidiary of the Saudi-based real estate investment group AHC – AWJ, Retail Experience Destination (RED) is a retail operations and management company specialized in the management of regional and super regional malls.
RED Malls brings an operator-led approach that combines disciplined asset management with a strong focus on customer experience, tenant performance, and long-term value creation.
At the core of its portfolio is Dhahran Mall, one of the Eastern Province’s earliest modern shopping malls and a long-standing flagship retail destination serving the Dammam Metropolitan Area. The asset is currently undergoing TAJDEED, a comprehensive transformation program designed to renew the mall’s positioning, experience, and commercial performance, while reinforcing its long-term role as a leading retail and lifestyle destination within the region.