Tamara is the leading fintech platform in Saudi Arabia and the wider GCC, with a mission to help people own their dreams. The company serves more than 20 million customers in the region and partners with leading global and regional brands such as Apple, SHEIN, Jarir, noon, IKEA, and Amazon, as well as small and medium businesses.
Aligned with 2030 Saudi Vision, Tamara is supporting the NextGen retail challenge at the 2026 RLC Global Forum, an initiative to provide future industry leaders with the insights, experience, and access they need to shape a more advanced and reliable retail ecosystem.