Wharton Baker Retailing Center

The Jay H. Baker Retailing Center at Wharton, established in 2002 and endowed in 2010 by Jay and Patty Baker, is an interdisciplinary hub at the University of Pennsylvania dedicated to advancing retail industry knowledge. The Center connects students, faculty, and retail leaders through research, executive programs, career advising, and signature events like the annual CEO Summit. By fostering collaboration among academia and industry, the Baker Retailing Center drives innovation in areas such as omni‑channel transformation, consumer behavior, merchandising, pricing, and sustainability. It equips future leaders with experiential learning opportunities—from ideathons to internships—while influencing global retail strategy and discourse.