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Shant Oknayan, VP of Global Business Solutions at ByteDance, and Joe Abi Akl, Partner and Head of Retail & Consumer at Oliver Wyman, discussed AI and social media-driven sales at the 2025 RLC Global Forum in Riyadh.

Social Commerce: AI, Content, and Community-Driven Sales

E-commerce is evolving beyond transactions, with social commerce, AI-driven personalization, and community engagement transforming consumer […]

Read MoreSocial Commerce: AI, Content, and Community-Driven Sales

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