Abdel-Salam Bdeir

Abdel-Salam Bdeir is a seasoned CEO with a 30-year experience in Retail and FMCG, specialized in corporate transformation within the GCC and MENA regions. Currently the CEO of SACO, KSA, his expertise lies in planning and executing corporate turnarounds, evident from his terms at The Sultan Center (TSC), where he achieved remarkable results across Kuwait, Oman, Jordan and Bahrain markets, reversing negative EBITDA in multiple markets into a positive EBITDA of multi-million US Dollars. His contributions through Rival Consulting Group (RCG) which he founded over 12 years back provided actionable insights to major companies in the region, enhancing their business models, competitive edge and financial results. As the CEO of Othaim Markets Company (OMC) 12 years back, the company achieved double digit growth in net income under his leadership. Since the beginnings of his career at Procter & Gamble (P&G), Abdel-Salam Bdeir has consistently propelled companies to market leadership, financial growth and expansion. His academic excellence is backed by a BBA and an MBA from the American University of Beirut (AUB), complementing his commitment to industry best practices and strategic innovation in general management and particularly in retail.