Amir Awan

Amir Awan first entered the personal care & retail industry as a qualified Optometrist (Doctor of Optometry) at EssilorLuxottica. Following his work on eyewear campaigns, Amir began providing his modern and creative approaches to marketing for luxury fragrance and cosmetic brands. Most recently, Amir is known as the co-founder and CEO of Dupeshop Beauty; an influential digital platform that provides affordable alternatives for higher-priced products. Under Amir’s leadership, Dupeshop has reshaped the beauty dupe industry as well as significantly increasing the market share of affordable and luxury brands featured on the platform. Amir is passionate about continuing to equip millions of consumers around the world with the knowledge of how beauty products compare, so they can experience high-quality beauty trends throughout any financial circumstance.