Avery Baker has been the driving force behind Tommy Hilfiger for 24 years, leveraging pop culture, fashion, technology, and entertainment to establish the company as one of the world’s most recognized premium lifestyle icons. As global brand President of the $9.3 Billion business, she brought heart, humanity and a willingness to disrupt the status quo to ensure this global giant remained agile, relevant and beloved.
As the first woman to hold a C-level position at Tommy Hilfiger, Avery was a key driver of the company’s sustainability and inclusivity vision, leading the global brand through multiple transformational programs.
“Tommy Now” – the industry’s first experiential, shoppable runway platform – and partnerships with cultural icons Shawn Mendes, Shawn Yu, Lewis Hamilton, Zendaya, Gigi Hadid, KITH and Barbie have driven global business growth and have made Tommy Hilfiger culturally relevant with a new generation of consumers.
Avery resides with her family in Amsterdam, Netherlands.