Ayman Beydoun, BFL Group’s Chief Executive Officer, leads the group’s operations across the GCC and Southeast Asia. Beydoun is an entrepreneurial executive with a career spanning over 15 years of increasing responsibility and expertise in driving revenue and optimizing profit margins. He has extensive expertise in developing start-up infrastructures, directing corporate turnarounds and aiding with brick-and-mortar expansions in a fast and dynamic retail group. Beydoun’s duties as CEO is to actas the primary interface to achieve homogenous and strategic synergy between the commercial, operational and financial divisions. He also oversees the company’s ongoing expansion efforts into emerging markets.
Before he was appointed as Group CEO in November 2024, Beydoun occupied the role of Deputy CEO and Group COO at BFL Group, wherein he was instrumental in growing revenues and expanding the Group’s operations. Before joining BFL Group in March 2018, Beydoun served as a ‘Sales Director’ at SAB International in Lebanon and SAB America in the United States. Beydoun, was responsible for the company’s expansion efforts into high growth, emerging B2B markets both domestically and internationally as well as its newly created and elevated retail brand in
the United States.
Beydoun holds a Doctorate Degree (DBA) in Business Administration and a Master’s Degree in Business Administration (MBA) from the Imperial College School of Business in London. He also holds a Bachelor’s degree in Business Administration (BBA) from the Lebanese American University in Beirut.