Pioneering FMCG Expert with a 24-Year Global Symphony. Bassel Elshaboury, a leading expert in the fast-moving consumer goods (FMCG) industry, whose journey spans an impressive 24 years of shaping brands and steering innovation. Currently at the helm as the Head of Marketing for Henkel Consumer Brands across the vibrant High Growth region (LATAM, MEA, Central Asia, ANZ), Bassel is also the Vice President for Henkel’s operations in Africa. Bassel’s career is a rich blend of communication and innovative marketing, leading brands to new heights. Beyond the boardroom, he has skillfully crafted success stories as a General Manager and Regional Head, adeptly managing Country P&Ls. An expert of strategic leadership, Bassel previously served as the Vice President of Value Laundry Brands at Henkel’s Headquarters in Dusseldorf, Germany, contributing to the company’s global success. What sets Bassel apart is his knack for combining creativity and business acumen. His dynamic leadership style not only navigates diverse markets but also resonates with a universal audience.
Bassel Elshaboury
Vice President Africa & Head of Marketing MEA/LATAM/ANZ, Henkel Consumer Brands