Leading the development and growth of Asteri Beauty from scratch, developing and executing overall strategy.
Commercially and strategically driven senior retail operations and business development professional, With 20 years’ expertise acquired internationally across lifestyle, cosmetics and food sector brands. Worked previously with Finish design brand Iittala and Rituals Cosmetics, before joining Sara AlRashid to start Asteri Beauty from scratch.
Entrepreneurial, energetic and influential, with a multi-cultural and customer-centred approach and proven record of driving sustainable and profitable business growth. Optimises performance within complex organisations by leading on the implementation of robust systems and processes and showcases flair in raising brand profile by developing innovative sales and marketing strategies. A motivational and emphatic leader, who values loyalty and integrity, quick to build trust and experienced in building high-performing teams and leading these in attaining business and personal growth goals.