Catherine helps retailers and other consumer businesses transform performance using data and technology. She is an expert in deploying data, AI, and research to drive sales and profit via customer lifetime value, proposition design, pricing & promotions, supply chain & logistics, and retail media.
Catherine is passionate about data ethics and has a strong track record of creating and monetizing valuable data assets. Prior to her role at AlixPartners, she held the positions of Chief Data Officer for Guardian Media Group and Data Science Director for the Coop Group. She also has over 15 years’ experience in international consulting across retail, travel & leisure, airlines, and consumer finance.
Currently a Trustee of Nesta, the UK’s innovation agency for social good, Catherine is dedicated to social impact both inside and outside of the workplace.