Dina Al Sabbagh

Dina brings 14+ years of experience in marketing strategy, with a specialized focus on consumer research and insights in the MENA region. Her professional background includes roles in media tech, FMCG and retail, within multinational brands and global agencies across the UAE, UK, and Jordan. In the past decade, Dina concentrated on helping brands boost resonance with Saudi audiences through a fact-based and insights-driven approach to marketing and product development. She is a firm proponent of anchoring the consumer’s voice at the heart of key business decisions. Dina has a MSc in Marketing Strategy from the Warwick Business School (WBS) and a BBA with a Communication Minor from the American University of Beirut (AUB).