Isabell Hendrichs is an accomplished commercial leader with over 25 years of experience in consumer goods and retail, bringing deep expertise in multichannel retail, purchasing and global brand management across international markets. As Managing Director – Multibrand at Chalhoub Group, she leads multi-category luxury retail operations across the Middle East, overseeing department stores and duty-free concepts. In her role, she plays a pivotal part in shaping Tryano by guiding its continued evolution as Abu Dhabi’s destination for luxury fashion, beauty and lifestyle. Her strategic focus lies in elevating the customer experience, enhancing assortment competitiveness and introducing curated concepts that resonate with the region’s sophisticated clientele. Isabell is deeply committed to transforming the way people encounter luxury, striving to make it more instinctive, uplifting, and integrated into daily living.