Jaume Miquel is Chairman and CEO of Tendam since 2016.
He has led the transformation from the former Grupo Cortefiel, to what Tendam is today: a unique onmichanel ecosystem that seamlessly integrates digital and brick, with data analytics in the center and more that 30M costumers associated in loyalty clubs.
Prior to this, Jaume lead Women’secret for ten years, with additional responsibilities over Cortefiel and Pedro del Hierro in the last two years.
He previously served as General Manager South Europe and Member of European Steering Committee at Timberland, and European Communication Director for Dockers.
Modaes’ readers voted Miquel “Personality of the Year” in 2017 in recognition of his outstanding performance in steering the company in a new direction.
In 2018, the WRC recognized the transformation of Tendam with the “Reinvention and Transfortaion Award.”
He is also member of the Steering Committee of “SERES Foundation” and “The Fashion Pact.”
Jaume holds a Degree in Economics (University of Barcelona) and an executive PDD at IESE Business School