Khaled Tash is the Group Chief Marketing Officer of Saudia Group. With more than two decades of experience in marketing and communications, Khaled has worked in the aviation, FMCG and real estate sectors where he has led brand development, brand management, strategic launches and transformation initiatives.
Khaled also served as an advisor to various public sector entities including the PIF, Ministry of Housing and Misk Foundation. He launched Saudi Arabia’s investment promotion brand “Invest Saudi” as Deputy Minister of Investment.
His education includes a Bachelor of Science from King Fahd University for Petroleum and Minerals, and has completed executive programs at Harvard Business School, INSEAD and the CMO Accelerator Program in Cannes Lions. Khaled joined Saudia in February 2021 to lead Saudia group’s brand and communication transformation to become the “Wings of Vision 2030” and the marketing efforts that aim to “bring the World to Saudi Arabia”.