Magdalene is a multi-disciplinary concept creator based in Riyadh with a background in design. She specialises in creating detailed F&B brands & experiences with a hands on approach. Her unique way of working & varied skill-set sees her involvement all the way from the market research & concept ideation, through to the project management & execution of the concept. Examples of her work include Al Mamlaka Social Dining, Jazean by Saudi Coffee Company, and the F&B Strategy for Expo City Dubai.
Magdalene Sylvie Welch
Senior Manager – Concept Development & Advisory, KEANE