Megan is the UK Retail and Customer Insights Lead, leading the Data Intelligence team. She has worked in retail for c.20 years covering the end to end data and insight ecosystem in both online and bricks and mortar retailing. Megan is obsessed with customer centricity and the optimisation of product and marketing through making data driven, customer led decisions. She is responsible for driving growth for her clients and developing opportunities to commercialise their data, at scale.
Her team specialise in creating the single customer view and using innovative machine learning techniques leverage vast external data sets to understand customers’ preferences and behaviours to drive better brand engagement, increased spend, effective marketing and customer loyalty.
Megan led the development of a single customer view and machine learning based Data Intelligence products for a global furniture retailer to drive the success of their omnichannel customer strategy, bringing industry experience and learnings from similar implementations in retail.