Myf joined Cenomi Group in August 2022. She brings two decades of retail and real estate marketing expertise, holding global leadership roles with renowned industry names including Westfield and Nestle. Myf is overall responsible for the development of the Cenomi Group marketing strategy. Managing a team of 6 direct reports and over 70 indirect reports across KSA and the CIS. Responsible for the launch and development of the first corporate master brand in the history of the organization. Responsible for the development and execution of a new Group-wide digital strategy including loyalty and Mono-brand eCommerce sites.
Myf also held the role of Executive Director of Marketing and Communications at the Saudi giga project, NEOM, and most recently was Global CMO with commercial real estate developer IWG, based in London.
Myf’s academic Qualifications are a Bachelor of Business and 2 years of an MBA, but she moved from Australia to the UK in 2010 before she could finish it.