Nicole is the Managing Director at Faces, the leading Beauty Retailer in the Middle East and own brand of Chalhoub Group.
She has joined the group in September 2024, with the mission to bring Faces to the next level, to inspire people, increasing its customer relevancy and ultimately becoming THE omnichannel beauty destination in the Middle East. Nicole is a passionate strategist and international business leader with more than 30 years of expertise in almost all beauty markets – both on the industry- as well as on the retail side.
Holding various executive positions at Henkel, Coty, Shiseido and Douglas, she has a proven record of brand building, portfolio management and transformation leading to significant market share and sustainable business growth. In her last role as CEO for the DACH region at Douglas, she‘s been leading and shaping the transformation from traditional retailer towards modern omnichannel retailer in her region, achieving double digit growth in revenue and profit.
Nicole is driven by her passion for people, always serving customer needs through innovation and creating unique customer experiences.
She holds a Master`s degree in business administration from Augsburg University, Germany
