Norma has over 25 years of experience with PwC and is a Partner in our Transaction Services Team based in Dubai. She currently leads Retail and Consumer markets sector across the Middle East. She has led numerous financial due diligence deals and valuation projects in the retail and consumer sector including fashion, F&B, Consumer products and others in the Middle East region for large regional families, corporates and private equity clients. She also works with teams leading other propositions to bring industry specific solutions to PwC clients.
Norma authors the annual PwC publication titled “Global Consumer Insight Survey” covering consumer behavior in Egypt, Qatar, KSA and the UAE. She also leads PwC ME’s Inclusion and Diversity proposition across the Middle East.