Pamela Merlino

Pamela is a core leader of McKinsey’s Consumer Packaged Goods and Retail Practices in the Middle East. She supports organization on strategic, growth and transformational issues. Her focus has been about consumer insights driven issues, enabling companies to identify people needs and create value propositions and growth journeys to address them. She also drives consumer insights across adjacent sectors that are customer facing such as tourism, real estate, malls, entertainment in the Middle East.