Philippe Najjar

Destinations Partner, PwC Middle East

Philippe drives PwC Middle East’s Destination Experience Activation agenda where he supports destinations, retail, and tourism clients designing and executing customer-centric growth strategies. 

Over the course of the past 20 years, he has had numerous successes with reputable organizations across the Middle East, driving the activation agenda of leading destinations with a specific focus on visitor and customer experience transformation, marketing and commercial excellence.