Philippe Najjar

Philippe drives PwC Middle East’s Destination Experience Activation agenda. With over 18 years of experience in management consulting, he helped clients build and execute customer-centric strategies that focus on growth and create a sustainable, competitive advantage in destinations and large-scale events. Prior to joining PwC, Philippe was a Partner in a leading Management Consulting firm in the MENA region, where he led the Customer & Growth solution for Destinations, Hospitality, Tourism, and their connected industries. He had numerous successes with reputable entities in the Middle East, namely KSA and UAE, driving the activation agenda of leading destinations in the region with a key focus on visitor and customer experience, marketing and commercial excellence.