Her Highness Princess Noura bint Faisal Al Saud has played a pivotal role in shaping Saudi Arabia’s fashion and cultural landscape. After leading major national projects, including the Kingdom’s first Fashion Week, she joined the Ministry of Culture’s Fashion Commission, where she helped develop the country’s fashion strategy and launched its first mentorship programs.
In 2022, she returned to the private sector as the founder of Culture House, a creative agency focused on cultural activations and innovative communication. Her leadership earned her recognition as a Young Global Leader by the World Economic Forum in 2023 and Chairwoman of the Forbes Middle East Women’s Summit. In 2024, she became CEO of Al Othaim Culture, driving fashion and cultural initiatives, and was named to the BOF 500 list.
After completing her mission with Al Othaim in early 2025, she resumed leading Culture House and was appointed CEO of JAY3LLE, guiding the brand’s global vision and strategic growth.