Sara Alrashed

Sara Alrashed is the founder of Asteri Beauty, a clean, vegan, and cruelty-free Saudi-born beauty brand designed to be desert proof. Since launching just two years ago, Asteri has opened 13 retail stores across the GCC and is now preparing for global expansion. With a strong focus on performance, inclusivity, and purposeful beauty, Sara is redefining the region’s standards through a brand that celebrates Arab identity while meeting international expectations. Her background in design and deep understanding of the modern consumer continue to shape Asteri’s bold and growing presence.