Saud Ghassan Alsulaiman is the Chief Executive Officer of Alsulaiman Group and Vice Chairman of the National Trade Committee, where he contributes actively to shaping the operating environment of Saudi Arabia’s retail and trade sectors.
He leads a diversified portfolio across retail, logistics, real estate development, and financial services, with a strategic focus on building the infrastructure, operating models, and ecosystem capabilities required for the Kingdom’s next phase of retail competitiveness. His work sits at the intersection of policy, performance, and consumer experience, linking national objectives with execution on the ground.
With extensive experience across omnichannel retail, last mile logistics, fulfillment networks, and large-scale retail real estate, financial services; Saud has advanced a shift in how growth is approached, from expansion driven by footprint to growth driven by productivity, efficiency, and system design. This perspective informs both his executive leadership and his engagement within national trade and policy forums.
Prior to leading Alsulaiman Group, Saud served for eight years as CEO of IKEA Saudi Arabia and Bahrain, overseeing one of IKEA’s most complex and high performing markets globally. That experience continues to shape his approach to scale, localization, operational discipline, and the integration of global models within local market realities.
Through a portfolio of operating companies and strategic investments across Saudi Arabia and the GCC, including recent expansion into consumer and SME financing via Taajeer Finance, his focus is on strengthening the foundational layers of the retail ecosystem, encompassing resilient logistics and fulfillment infrastructure, scalable and sustainable retail formats, sound real estate economics, and financial enablers that support access, demand, and consumption. Collectively, these efforts support the ambitions of Vision 2030 by enabling private sector leadership, improving sector productivity, and contributing to a more competitive, diversified, and future ready Saudi economy.