Simon Collins is a creative business innovator bridging the gap between global industry, government, and elite academia. He currently leads the House of Collins Shanghai consultancy and serves as Co-founder/Chief Creative Officer of the Design Innovation Institute Shanghai (DIIS) and Distinguished Visiting Professor at Tsinghua University.
Formerly the Dean of Fashion at Parsons School of Design, Simon transformed the institution into a global power brand, fostering partnerships with LVMH and Kering. His industry background includes serving as Creative Director for Nike in Asia and senior roles at Polo Ralph Lauren and Zegna. A recognized voice in Design Thinking and Sustainability, he has addressed the United Nations, Cannes Lions and AliBaba. His media channels are viewed by millions and he was in the original BoF 500. Simon’s career is dedicated to international brand building and design innovation at the intersection of industry, academia and communication.