Founder and CEO of When Minds Meet (WMM Holding), Yara began her career as a Makeup Artist and a social media influencer in 2016. During this period, she partnered with several major brands in Beauty and Fashion representing Saudi girls. Yara founded When Minds Meet, a holding company under which six other affiliated companies were established, including Yara Advertising Establishment, Moonglaze, Treat products and Spa & Salon, SoMatcha speciality matcha cafe, Tinka.