Insights & Trends

Empowering Consumers for Success

Unveiling consumers pre-purchase behaviors and key decision points according to PwC's June 2023 Global Consumer Survey.

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Fashion Forward: Saudi Arabia’s Ascent in the Global Fashion Industry

According to the report by the Saudi Fashion Commission, KSA is empowering entrepreneurs, advancing innovation, and embracing local manufacturing for sustainable growth.

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The Power of Personalization: Unlocking Customer Loyalty and Growth

Harnessing Data, Empathy, and Technology for Effective Personalized Marketing Strategies.

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10 themes that will shape the retail agenda in 2023

According to the 7th annual State of Fashion Report by the Business of Fashion and McKinsey & Company.

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The Future of the Metaverse for the MENA region

The region is ready for economic transformation and modernization through this digital universe.

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Disruption and Inflation: The New Reality

How can brands adapt to the new consumer and create frictionless experiences according to PwC's global insights survey?

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What’s next for the retail industry in the US?

A positive and resilient growth according to NRF’s annual forecast

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The Digital Rise in the Middle East

Seizing every opportunity for digital channels.

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Holiday Shopping goes Social

Why more and more consumers prefer to shop via social media.

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Omnichannel, Multichannel and Personalization

What are all these words and how do they affect companies and customers?

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