Is the Fandom Economy Too Big for Brands to Ignore?
August 31, 2026
Fans outspend non-fans by 27%, three quarters of Americans identify as part of a fandom, and the fandom economy is already generating billions in verified
Consumer Behavior
Europe’s Consumer Price Map Tells Half the Story. What Retailers Need to Know
June 29, 2026
Eurostat’s consumer price map is widely referenced and rarely questioned. It is also missing the one major variable that makes it useful for retail: what
European Consumer Discretionary Earnings: Auto & Luxury Sectors Hit Worst
May 25, 2026
While the broader MSCI Europe index grew 5.7% in Q1 2026, European consumer discretionary earnings fell more than 12% — well below the projected 2.4%
Retail Brand Storytelling Is the Strategy You Are Ignoring
May 5, 2026
New data from the Voices of Retail 2026 report reveals a widening gap between UK retailers who are growing and those who are not. At