
Global Luxury Market Is Growing Again in 2026, But on Different Terms
The Altagamma-Bain Monitor 2026 reveals a global luxury market that is stabilizing in numbers but transforming in every other way.

The Altagamma-Bain Monitor 2026 reveals a global luxury market that is stabilizing in numbers but transforming in every other way.

In a market where geographic expansion no longer guarantees growth, luxury brands face a more fundamental challenge: how to remain wanted.

International fashion retailer Primark is accelerating its expansion in the Middle East with Alshaya Group, confirming five new stores set to open across the UAE,

Ulta Beauty is officially entering the UAE market with the launch of its first store at Mall of the Emirates, marking a major step in

As Makkah’s retail landscape evolves under Vision 2030, Al Huda Park, developed by Hamat, offers a clear example of how destination retail is being reimagined

Inaugurated under the patronage of the Deputy Governor of the Makkah Region and graced by the Governor of Jeddah, Souq7 has opened its doors as

Westfield Dammam, the first Cenomi Centers asset to carry the Westfield brand, marks a major milestone for Saudi Arabia’s retail landscape. Formerly Nakheel Dammam Mall,

Chalhoub Group has made a strategic investment in designer Willy Chavarria, reinforcing its commitment to global luxury growth and culturally driven brand innovation.

Luxury loves a success story. But this year’s BCG x Altagamma report makes it clear: brands that underestimate consumer profiles aren’t starring in one.

A decade-long strategic agreement signals confidence in the future of Saudi retail and urban evolution.
