Beauty

Interior of an Ulta Beauty store, featuring makeup displays, a central Beauty Bar with orange stools, and customers browsing products under bright lighting.

Ulta Beauty Accelerates Expansion in the Middle East Through Partnership with Alshaya Group

Ulta Beauty is officially entering the UAE market with the launch of its first store […]

Black and white image of an open white cosmetic jar floating among a desert-like setting of large stone rocks.

What the Kering – L’Oréal Deal Signals for Global Beauty

The €4.7 billion sale of Kering Beauty to L’Oréal marks a decisive turn in the […]

A young Asian woman in a brown sweater looks over her shoulder, holding her long hair and smiling slightly in front of a mirror.

Inside China’s Haircare Market – How It Became the Nation’s Next Beauty Obsession

Forget face serums. In China, the real beauty revolution is happening above the eyebrows. From […]

Young Indian woman outdoors with eyes closed, enjoying the breeze in a natural landscape under a blue sky.

India’s Beauty Market Is Ready for Its Global Close-Up

Move over, Beijing, Paris, and Seoul; the India beauty market is the new runway, and […]

Portrait of a black woman with short hair and closed eyes, wearing pink eyeshadow and lipstick, against a pink background.

Case Study: How Ulta Made Its Loyalty Program a Retail Power Tool

Ulta’s loyalty program is an operating system for beauty retail. What started as a rewards […]

Close-up of a red lipstick with its cap off, among several closed lipsticks.

What Louis Vuitton’s $160 Lipstick Reveals About Luxury Beauty Strategy

With $160 lipsticks and $250 eyeshadows, Louis Vuitton’s beauty line is rewriting the playbook for […]

A young woman with her hair pulled back, wearing a white robe, applies a cream to her face. She looks into a mirror, using her fingers to gently dab the cream below her eye.

Asia Beauty Market: Rebuilding Brand Power in a Reopened Sector

As global beauty resets post-pandemic, the Asia beauty market is rewriting the rules of engagement. […]

Two makeup brushes tap together, one with pink bristles and one with purple, creating a puff of shimmering pink powder that floats in the air against a dark background.

Makeup brushes release a cloud of shimmering powder, with bristles colored in hues of pink and purple.

Europe, the US and China at the Center of Global Cosmetics Growth

From Paris to Beijing to New York, cosmetics growth shows no signs of slowing. Because […]