The U.S. retail industry’s 2025 forecast is in: The NRF is projecting $5.42 trillion in sales, but the real story is about consumer shifts, digital acceleration, and an uncertainty-fueled consumer sentiment.
Remember when retail used to be as simple as “sell, profit, repeat?” Well, not anymore. Now, it’s all about expanding without overextending, innovating without alienating, and transforming without losing sight of the bottom line. Tough balance? Absolutely. But in 2025, it’s the only way forward.
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