Can Luxury Brands Rebuild Trust in an AI-Driven Era?
As AI-generated content floods the digital landscape, luxury brands face a major moment: how can they protect authenticity and rebuild consumer trust?
As AI-generated content floods the digital landscape, luxury brands face a major moment: how can they protect authenticity and rebuild consumer trust?
Fashion’s sustainability playbook is wearing thin in 2025. Consumers are no longer impressed by pretentious words—they want proof. And it’s time for brands to rethink their approach.
The luxury fashion industry thrives on reinvention, but at what cost? In an era where creative directors wield as much influence as the brands they helm, can the latter withstand constant reinvention or is their very identity at risk?