Trendyol, one of the world’s leading e-commerce platforms, has announced the launch of the Nasiba Hafiz x Trendyol Collection, a limited edition Ramadan capsule womenswear collection that represents a bold fusion of regional identity and global production excellence. Conceived in close collaboration with Trendyol’s private label team in Türkiye, the eight-look capsule is rooted in Saudi culture and designed for the modern female shopper. It is available exclusively on Trendyol across the Gulf, Türkiye, Azerbaijan, and Central and Eastern Europe.
The partnership underscores a growing trend in the fashion industry: global platforms actively seeking out regional design talent to create collections that genuinely resonate with local audiences, rather than simply adapting Western aesthetics for new markets.
Who is Nasiba Hafiz?
At the heart of this collaboration is Nasiba Hafiz, a visionary Saudi stylist and fashion designer celebrated for her fearless approach to fabrics, silhouettes, and storytelling. Her eponymous label draws deep inspiration from music, cinema, and the iconic glamour of legendary Egyptian actresses from the 1950s through the 1970s. Every piece reflects a commitment to dramatic expression, cultural memory, and nostalgia; all reimagined through a strikingly modern lens.
Nasiba Hafiz is also a champion of conscious creativity, specializing in vintage, upcycled, and recycled materials that give new life to existing textiles. Her brand speaks to women who are adventurous, confident, and unrestricted, women who see fashion as a personal journey rather than a rulebook.
Inside the Ramadan capsule collection
The eight-look capsule is anything but understated. Signature Nasiba touches are woven throughout, featuring a standout denim abaya, modern kaftans, versatile two-piece sets, and eye-catching statement details including polka dots, leopard print, mixed two-tone denim, lace, and a reversible two-sided abaya. Finished in vibrant, bold shades, every piece is engineered for ease and movement, transitioning effortlessly from daytime Ramadan gatherings to evening iftars and late-night suhoors.
“I wanted this collection to feel rooted in our culture while still leaving room for individuality,” says Nasiba Hafiz. “Ramadan is a full, meaningful season, so these pieces are designed to feel effortless, while still being wearable year-round and made to stand out beyond the moment.”
A platform committed to regional fashion talent
For Trendyol, this collaboration is part of a broader strategic vision to champion local designers and deliver culturally relevant fashion to its massive global customer base. Founded in Istanbul in 2010, the platform today connects more than 250,000 sellers and global brands with over 40 million customers across dedicated apps in 16 countries, from Saudi Arabia and the UAE to Germany, Greece, and beyond.
“Collaborations like this allow us to move beyond scale and focus on relevance,” explains Mohamad ElAnsari, CEO of Trendyol Gulf. “By working closely with designers like Nasiba, we are building fashion collections that speak to the region’s identity while creating meaningful growth opportunities for local talent.”
The Nasiba Hafiz x Trendyol Ramadan womenswear collection is available exclusively on Trendyol. Explore the full capsule at www.trendyol.com/ar/
